[eat] Patbingsu at 설빙 (Sulbing)

It’s already mid-September, and writing about the ubiquitous ultimate Korean coping method against the perennial summer heat, i.e. patbingsu aka shaved ice with stuffs on top (which I had written a lot about) seems like a proper act of trolling. Well, I’m all for trolling, so here we go again.

Let’s chat for a bit. If you are a moderately long time resident in this fine city, you would notice that sometimes a food/drink chain would pop outta nowhere. All of a sudden, all over the city, you see that same chain store. Summer is the particular season for that kind of culinary outbreak. I could name a few names here, but let’s just stick to patbingsu. Last year we had 옥루몽–that traditional-looking chain resto with wooden decor serving traditional-styled patbingsu with humble red beans and tteok. 옥루몽 was seriously everywhere last summer. Everyone seemed to eat at 옥루몽. I mean, a touch of tradition amid all those fancy twisted patbingsu with strawberries and tiramisu seemed like a recipe for success at the time. Too bad, this summer, 옥루몽 is so last year (and it actually is). The new buzz of da city is the bigger, sleeker 설빙 (sulbing) http://sulbing.com

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